How Important Are Plurals

Many people ignore plurals when they optimize their website and miss a lot of opportunity for additional search engine traffic.

Here's a few trend examples:

Take a look at plumbing, plumber and plumbers and you'll note that the plural is just as often the search term as the singular plumber.

How about teaching, teacher and teachers where all 3 run very close and teachers appears to dominate the search trend by a thin margin.

Last but not least, something closer to home with blogger and bloggers, where blogger clearly stands out as the dominate term but bloggers is statistically significant enough to merit ranking for the plural.

So don't forget to rank for your keyword plurals or someone else will rank there instead of you and they will KICK YOUR S!